Business Uses for Products
our web site was designed for anyone with a need to personalize
products (trade shows, fund raisers, etc.), the products
offered represent marketing concepts to help establish your
identity, your market and help grow your business.
products can be targeted in four directions:
Advertising Specialties – Ad Specialties are
products imprinted with a company name, address, logo (or
message) and distributed “free” to customers, associates,
friends, neighbors and relatives for the purpose of generating
recognition or goodwill.
Specialties have five marketing benefits:
a particular market, region or customer base – Include business
card magnet in direct Mailing.
durability of products – Key tag provided by Storage Company.
Impact – Coloring book provided to children in doctor’s Office.
to persuade – Name and phone number on a memo pad provides
information for repeat business and referral contacts.
in application – Squeeze bottles at company picnic subsequently taken home and used in family residence.
a selection of over 200 Advertising Specialty products see
our catalog “Bus. Promotions”.
Business Gifts – As a matter of general interest,
nearly one-half of
Corporate America gives business gifts.
Gifts are usually given to customers, employees,
clients and suppliers.
Performance & Longevity
of business gifts include golf accessories, food products,
picture frames, pens and clocks.
Incentives – Incentives are designed to encourage
personnel to improve or maintain performance and to build
team work and product innovation.
programs are used when a company desires to focus on:
(a) increasing sales,
(b) improving customer service, (c) enhancing quality and
productivity, and (d) safety awareness.
are two types of incentive programs:
Open-ended – Anyone can win by improving performance over a quota or
previous performance in a comparable period.
Ended – Only top performers are eligible for a predetermined
number of prizes.
Recognition Award for obtaining a business goal expresses
gratitude for performance and establishes a standard throughout
the organization. Personal and public recognition is often more important than
the gift. However,
it is the gift which remains with the employee to symbolize
and stimulate new efforts.
incentives include products made from Lucite, crystal, acrylic,
wood or marble.
Premiums – Premiums are used to increase sales of
the associated product and represent a form of a sales promotion.
The product given away is a bonus for the purchase of another
represent a form of a sales promotion.
Examples include the prize found in a box of Cracker
Jacks or a gift basket given with the purchase of a new
are also distributed to recipients who complete certain
obligations such as sending in a coupon, box top or by visiting
a participating business establishment.
premiums include watches, desk accessories, cameras and